about...

James Ellett - Founder

outsett is an artist management and consultancy company founded by James Ellett in 2020.

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James began his career in the music industry over fifteen years ago at Prestige Management (McFly, The Vamps), where he helped scout emerging talent for acts that would go on to achieve multi platinum success. At just eighteen, he was hired by Ashley Tabor at Global, joining the publishing and records division and contributing to campaigns for artists including Jungle, Ellie Goulding, Lawson, The Wanted, Elyar Fox, The Academic, and Nathan Sykes.

During his time in Global’s Los Angeles office, James signed several acts to the publishing roster, including COIN, who would later surpass a billion global streams.

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Following his return to the UK, James joined Modest! Management, gaining hands on experience in major label artist management while also working as an A&R across the company’s publishing division. During this period he worked closely on campaigns for artists including Hey Violet, winners of The Voice UK, and played a key role in developing and launching New Rules through Elektra Records.

In 2020, James launched outsett, building a boutique home for artist management and creative consultancy. Over the past five years he has grown the company into a respected platform for artist development, A&R strategy, and publishing relationships.

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In September 2025, James joined the team at ZenKai Management, working alongside campaigns for major global artists including Zayn Malik and Leona Lewis. Alongside this role, he continues to lead outsett and remains at the forefront of major artist campaigns across management, development, and publishing.